I am a passionate design director with a strategic mindset, standing at the intersection of digital and customer experience.
I’ve been fortunate to work on everything from campaigns, e-commerce, AI, AR, voice, in-store, social media, apps, retail,… for a wide variety of incredible brands such as Nike, Volkswagen, LVMH, Saint Laurent, Hermès, Chanel, Cartier in Europe, the US, Japan and China.
Now happily based in Stockholm.
H&M
CREATIVE & STRATEGY CONSULTANT
Stockholm
I was asked to consult for H&M at this key moment in its history. Where it needs to reconnect with new generations, redefine its positioning within Fashion, and address its social and environmental responsibilities while improving revenues.
I was involved in several workstreams; such as KEY CITIES, PRICE PERCEPTION, SUSTAINABILITY and of course the GROUP METAVERSE BRAINTRUST.
UNIT9 - METAVERSE ADVISORY DEPT.
CREATIVE DIRECTOR / CREATIVE STRATEGIST
This year again Unit9 has been awarded the tech company of the year by Campaign. Not surprising with 34 Cannes Lions, 42 One Shows,… even an Emmy!
A collaboration on super exciting yet confidential projects.
BLONDIE
CO-FOUNDER, DiRECTOR
Paris, Tokyo, Shanghai, Stockholm
Founded in Paris, now in Shanghai, Stockholm and Tokyo
Blondie is a strategy and creative agency working with fashion and Luxury Houses on digital projects in all its forms (e-com, content,…)
We took the name of a band because we started the agency with that same mindset : no business plan, no clients,… we just wanted to make cool projects we would be proud of together. Luckily it wasn't long before the phone started ringing.
Embracing innovation to find solutions that serve both our clients and theirs is our motto.
CHANEL, SHISEIDO, PRADA, REPETTO, SANDRO, MOËT & CHANDON, CHLOE BEAUTY, MAX MARA GROUP, HERMÈS, COACH NY, LVMH, DE FURSAC, GERARD DAREL, CARTIER, TAG HEUER, DIOR…
DDB / TRIBAL
CHIEF EXPERIENCE AND DESIGN OFFICER.
Paris
When my old boss from Razorfish, Matthieu de Lesseux, asked me to work with him to build the new TRIBAL I said yes right away. DDBs new offering, TRIBAL, is positioned as a Start-Up For Hire for brands. Built around a very entrepreneurial mindset our goal is to help brands leverage digital, user experience and data to find new services or new business models.
We took the digital dept of DDB and turned it into an agency, culminating in winning the biggest pitch of the year: Volkswagen new customer experience.
MCDONALDS, HENNESSY, FRENCH ROAD SAFETY MINISTRY, NEUTROGENA, FRENCH NAVY, VOLKSWAGEN,…
LECTURER OR GUEST SPEAKER
Though time consuming, I always enjoy lecturing at schools. The students questions are often unexpected and thought provoking.
Lecturing at events is just as fun but in a different way. They usually involve more travelling and meeting great people.
Science PO Paris
ESCP-EUROPE business school
Rouen Business school
CREA Geneve
HUB Forum on Luxury and digital
Moscow fashion week
Intuit-lab Paris
Institut Francais de la mode (IFM)
Keynote speaker on AI & Fashion at the Shiseido global digital days in Tokyo.
A.P.C.
DIGITAL DESIGNER AND ART DIRECTOR
Paris
Jean Touitou, A.P.C’s founder, has been a mentor to me, to this day and over the 9 years I worked at A.P.C. He taught me a lot about what makes a brand strong, able to withstand the test of time, the fashion industry, and much more.As their only digital designer, I worked mainly on the sites many iterations and adaptations.
Working directly with the French, US and Japanese teams I also learned a lot about each market needs and specificities.
We came up with lots of ideas for functionalities, surprise and delight elements, etc,. but we learned to refrain ourselves from implementing them to stay true to A.P.C. minimalist philosophy. Knowing what NOT to do is valuable skill the collaboration taught me.
HYPER ISLAND - AI FOR BUSINESS
PROGRAM STEERING COMMITTEE MEMBER
Stockholm
The AI business consultant degree is a new two year program to form a new generation of business consultants that can leverage AI as a competitive advantage. From seeing where the opportunity lays to implementing it.
UMAIN (aka. Apegroup)
HEAD OF EXPERIENCE AND DESIGN
Stockholm
Through digital design and innovation Umain transforms and grows business in an ever-changing digital world. A consult-agency, combining the rigour of consulting with the passion of design.Spearheaded the agency’s strategic vision.
HOLMEN, ESPRESSO HOUSE, AUTOLIV, MCDONALDS, FRYSHUSET
AWARDS
You can’t take these things too seriously, but it is always humbling to be recognised by your peers.
W3 Best in show
w3 Silver (X3)
Art Directors Club (X5)
Agency of the year (as founder and president)
Digital Creative director of the year (3rd place)
Grand Prix strategie du Luxe
Clicks d’or (X5)
Awwwards
AIVA communcation awards (X2)
FEVAD E-COM award
JUROR OR JURY PRESIDENT
After I presided the annual Art Directors Club jury they asked me to join the board, as head of digital, where I officed for 8 years.
Strategies du Luxe
The FWA awardS
The Art Directors club
The Webbies
CB News
The Fashion Film Festival
The Lovies
ESCP Entrepreneurship AWARDS
L'EXCEPTION E-COMMERCE
CO-FOUNDER AND CREATIVE DIRECTOR
Paris
L’Exception is a French Fashion and luxury select shop I co-founded because nothing teaches you more about e-commerce than actually launching and running an e-commerce store with your own funds.
It Received the FEVAD Award for its business performance and the Grand Prix Strategies du Luxe for its customer experience.
It is still up and running and now includes a few physical retail stores too.
NAUGHTY SOCIETY
CO-FOUNDER / STRATEGY
Stockholm
Naughty Society is Generative AI content production studio.
I started as an advisor to the two original founders, then joined them on this exciting adventure. Helping them both drive their agency; And on transforming the potential of Gen AI to a service for brands.
MARCEL WORLD WIDE (PUBLICIS)
CREATIVE DIRECTOR AND STRATEGIST
Paris
MARCEL is Publicis Group star agency for its digital creativity. Joining it was a way for me to learn about brands, strategic planning and communication. And I, in return, brought them a digital native perspective, UX methodology and expertise in digital strategy.
Had some really fun memories there, learned a lot, and got to work on amazing international projects fro Cartier, Saint Laurent, Renault,…
SAINT LAURENT, DIOR BEAUTY, DIM, BIOTHERM, ARMANI BEAUTY, PETIT BATEAU, CARTIER…
WHITE LABEL PROJECT ADVISORY BOARD MEMBER
Stockholm
The White Label Project is on a mission to empower women, foster craftsmanship and promote responsible consumption: The WLP is The first e-commerce platform for sustainable design and fashion brands..
Partly founded by Vinnova, Sweden’s innovation Agency.
RAZORFISH - DUKE
CREATIVE DIRECTOR
When Duke /Razorfish asked to recruit me as Creative Director I was a very happy freelancer. I would have turned down the offer had it been anyone else but them. At the time they were the most innovative agency in France.
PLAYSTATION, NISSAN UK, NIKE ACG,…