More of a scrapbook than a portfolio, here are some of the projects I have been fortunate to work on with talented people who made them possible.
– Stefan
NIKE ACG
One of a few projects for Nike I worked on as Creative Director at Razorfish. Though the site was full of cool videos that wasn't what I loved most about it.
Influenced by Weinberger's book Everything Is Miscellaneous I designed a RIA (Rich Interned Application) allowing customers to explore the entire ACG range in personalised flexible manner. And because it was for NIKE the RIAs interface itself was fun too.
HERMÈS
The Hermès Silk Knots app, aimed at a newer generation of Hermès customers, it presents them with inspirations and instructions of knots they can do with their scarves or ties.
It also showcases the current collection with a fun twist : If the user blows on the phone the scarves start swaying.
A new feature also allows users to "bump" their phones together and reveal knots for two, with films playing across two screens simultaneously. It was Awarded 'Best in Show' at the W3.
VIEW CASE
L'EXCEPTION e-commerce
L’Exception is a French Fashion and luxury select shop I co-founded because nothing teaches you more about e-commerce than actually launching and running an e-commerce store with your own funds.
It is still up and running and now includes a few physical retail stores too.
It Received the FEVAD Award for its business performance and the Grand Prix Strategies du Luxe for its customer experience.
French Road Safety ministry
We were tasked by the french road safety ministry to define and execute its new digital strategy. Based on the data we gathered, we moved away from the typical scare communication but focused on helping drivers how to become safer. Thus working both on Motivation and capability.
Instead of just lecturing, we sought to get genuine buy-in from visitors about the safety rules via interactive experiments. When you understand the impact of driving 35 instead of 30 in an accident you are more likely to drive at the speed limit. The same way you respect the 110v Vs 220v on appliances. Its not about respecting the law, it just makes sens,
DE FURSAC
De Fursac tailoring house is an oddity in the fashion scene. Though the visuals echo the aesthetics of the 50s. the maison and its garments are undisputedly modern.
Our designs needed to be the same; overcoming design issues with elegant solutions like beautifully hand drawn illustrations to filter the collections; or creating editorial pages to contextualise the differences between vests types for a generation unaccustomed to wear them.
Making the site both aesthetically pleasing as well as a commercial success.
CARTIER Bridal
The engagement ring and wedding band purchase is a crucial one in the relationship between the customer and the brand. Yet it is a long arduous purchase for the customer (so much to learn, high emotional and financial stakes,…).
So we looked at the entire customer journey, spreading across many touch points over 6 months, and designed an app to not only solve them but in a very Cartier Branded way. Like tying the designs to iconic love stories (ex. Grace Kelly and the Prince of Monaco), or emphasise the incredible high standards Cartier puts on it diamond selection in terms of quality and ethics.
A new vision adapted to the different markets (Asia, Europe, US,… ) bridal specificities, and used both in-store as well as by customers at home.
Biotherm by L'Oréal
Nothing beats a great sales person, but the reality is that most points of sale of Biotherm, L'Oréal flagship skin care brand, don't have trained sales staff to guide customers.
The site we designed focused on filling that void. Beyond just describing each of the products, it centred around helping you make the right choice for you. Particular care was placed on the growing men segment who need even more guidance.
Moët & Chandon Ice for LVMH
Worldwide digital launch on social media and via an iphone app of the Moët & Chandon Ice impérial champagne
Bringing Shiseidos luxury to China's e-com and WeChat
Shiseido entrusted us with the Chinese launch of their most exclusive skincare line Clé de Peau. We aimed to create a site as a true luxury e-commerce experience. For example, to underline the brands high-end positioning, we shot all the products, not as skincare but as if it were jewellery. The site was build in synergy with our WeChat strategy, content from the site exported into WeChat mini-programs that in turn generate traffic to the site. A wonderful project and long term collaboration that started with a moment of panic when 5min before the pitch presentation we are informed that none of the 20 attendees spoke English.
Dior digital strategy
I have been very fortunate to do a lot of consulting for DIOR. Ranging from assisting on their new websites to more overarching strategic consulting on their use of digital online, in-store,…
My favorite part of working for Dior Fashion were the meetings with the then CEO Sydney Toledano (now CEO of all LVMH Fashion). Though he wasn't a digital native he would always ask very astute (and sometimes very challenging questions).
He is the one who pushed me to get an MBA.
Max Mara's Marella e-commerce
Design Max Mara's Marella flagship online store (and keeping it fresh since with new content) and feature updates.
Cartier Mosaic site
Commissioned by Cartier Japan, we designed a playful site to offer customers a very different way to explore all of Cartier's creations. An endless mosaic, with rich and varied content.
Visitors can customise the experience with different gestures on the mosaic. A double tap opens it, a long one shows similar creations, etc. Creating that immersive sensorial exploration we set out to design.
Marella (Max Mara) X Say Lou Lou
Shooting in Milan with Swedish-Australian band Say Lou Lou for Max Mara’s Marella launch campaign.
Carven
We worked closely with Guillaume Henry, Carven's Art Director, to create an online environment that digitally conveys his aesthetic vision of the Maison. From the community management to the e-commerce, all the touch points express the Carven état d'esprit.
French Navy recruitment and career platform
A once in a lifetime project that even got me to spend a few days on a submarine hunter and meet some incredible -not at all Gun-ho - people.
The brief was to design a digital platform to help the sailors throughout their career; from signing up, to choosing the crops, to life after the navy. and even answer their questions regarding family, etc.
The platform included a smart chatbot that would answer their questions by pushing videos of real sailors addressing those issues very candidly. Another feature was a career path simulator, depending on your level of education, interests, age, etc. it would help you make the best choices and give you longer term visibility of your potential career.
H&M Live Style app concept
A Proof of concept project I initiated and drove forward for almost a year across the H&M Group. Conceived as a service, it offers a new way for customers to discover the latest collections and be recommended hyper relevant garments from H&Ms huge offering. Its role was also to tie together all the brands of the group (from Move to Make UP to Selpy) and touchpoints (H&M app, Website,… ) in a way that directly benefits the users.
SAINT LAURENT
Saint Laurent was the first haute couture Maison I worked for. I was commissioned to re-think their digital strategy and presence. Including designing their new site and first e-commerce.
Working with them was also an opportunity for some really fun projects like a 24hr LIVE streamed shoot with Nick Knight or the MANIFESTO film.
CHANEL dIgital strategies.
I have been very fortunate to work with CHANEL on numerous occasions throughout my career. In this particular case CHANEL commissioned me to every month present them with an overview of key digital trends they should be aware of– In terms of new tech, consumer behaviours, up and coming platforms, etc.
In those presentations with CHANEL managers. each one of these trends was also accompanied with various real potential project for them to consider to take advantage of these new opportunities.
PLAYSTATION
After having designed PlayStations Blogging platform as a freelancer, Razorfish recruited me as Creative Director to lead the account.
We designed sites and campaigns for the new game launches, new devices, and an (award wining) online community to engage players called Player's Republic. Lots of Fun!
SANDRO E-commerce
Commissioned by the fantastic Frederic Biouse to accompany Sandro's crucial venture into e-commerce was an eye-opening experience.
Based on user research we realised customers were always shopping by looks rather than single items. So we designed the site around that insight and build tools to further meet their needs.
Moët & Chandon Rosé for LVMH
Worldwide digital launch on social media, digital installations, in-store & consumer app of Moët et Chandon Rosé.
For the graffiti art themed launch, For special events, we designed a digital installation that would allow guests to do graffiti art by tracking their hands with KINECT and then simultaneously project their drawings on walls.
PSG Football Club
The site of the renewed PSG, was designed to serves as a catalyst to engage fans across the globe. Building context and excitement around every match, multi language chats during games, 3 interactive 3D goals fans share, VR viewing of training sessions.…
CARTIER Fine watchmaking app
Originally planned to be only for the SIHH, – the most important watchmaking fair – its popularity rapidly morphed it into long term and general public app.
Its function was to present Cartier's Fine Watch making heritage and expertise. It contained of lot of videos or interactive exploding views of mechanisms, etc.
Apple reached out to us to feature it in their iPad ads.
Autoliv
With annual revenues over 8 billion USD, Autoliv, the car safety supplier, is one of those "invisible giant" companies.
I worked on a variety of projects for them, from a todo manager app to a driving score safety app; But the most notable project I had the privilege of working on was an AI-based safety coaching program and bot. The AI not only shows you what you did wrong but through a conversation with a bot figures out WHY you acted the way you did, to be able to help you get better through education and motivation.
VIEW CASE
CHANEL Beauty Digital Strategy
The launch of Le jour, La nuit, le Week-end skin care products by CHANEL signified the introduction of its new strategic positioning and viewpoint on beauty : Where Beauty Begins.
I was commissioned to define how to build and leverage the digital ecosystem to support this strategic transformation scoping over 3 years and many products and markets.
Initially, by not having WBB explained on a separate site, but experienced via the new products. Then build upon the sequenced product launches to accompany the natural journey of WBB from disruptive to established, while continually enriching it.
Chevignon
Keeping cool fresh for Chevignon, the iconic French 90’s Brand, with a new digital presence including an e-commerce.
Repetto brand site and e-commerce.
For the renowned dance and shoe company, we designed an e-commerce site that goes beyond a mere catalog: drawing inspiration from an actual shop experience, we took the Repetto brand experience online, setting up the first brick of the brand's new digital ecosystem.
Jack Dorsey even tweeted about the site's launch.
Caves Champagnes by LVMH
Creating an in-store app for all LVMH Champagnes to explain the offering, food pairing,… to further customer satisfaction and generate up-sell.
A.P.C.
Jean Touitou, A.P.C’s founder, has been a mentor to me.
To this day and over the 9 years I worked at A.P.C. he taught me a lot about what makes a brand strong, able to withstand the test of time, the fashion industry, and much more.
As their only digital designer, I worked mainly on the sites many iterations and adaptations. Working directly with the French, US and Japanese teams I also learned a lot about each market needs and specificities.
We came up with lots of ideas for functionalities, surprise and delight elements, etc,. but we learned to refrain ourselves from implementing them to stay true to A.P.C. minimalist philosophy. Knowing what NOT to do is valuable skill the collaboration taught me.
GLADD AI driven flash sales
Gladd is one of Japan's largest flash sales.
Our redesign was built on 3 pillars: UX, UI and AI
We leveraged AI to optimise the user experience and increase the conversion rate by always presenting to the user the most relevant products based on their interests, time of connection, weather, and many other parameters.
VIEW CASE
Louis Vuitton Trunk Experience WeChat
Louis Vuitton's emblematic trunks needed a special showcase within WeChat. This meant creating a design system with parallax animations, interactive components to present the specificities of each trunk and even partnering up with a Standford start-up to create photorealistic 3D trunks users can interact with (view from all angles, open-close,… )
Travel Retail Experience Design
In the last two years the world of retail has changed almost as much as the world of travel. Travel retail being at the intersection of the two has been caught in a whirlwind.
As the Cartier Travel Retail boutiques are opening up again, it was time to re-examine and re-think their customer experience and role within Cartier's ecosystem.
McDondald's Global order and pay in-app feature
Just as Covid hit Europe, we embarked on creating the order and pay function of the McDonald global app.
As a hands on head of design I set out with my great team to design it. From the UX to the UI we had to solve it all.With its 25 million active monthly users, a 1% edge case still represents 250,000 users! putting a lot of pressure on getting the UX right. And being in 68 different markets, each with their own specificities, added even further complexity.
But complex, high stake, international projects are also the ones I love the most. It was great to bring everyone, from the design team, to the tech team, to the various stake holders spread out across the world, together to deliver on our promise.
HENNESSY COGNACS - LVMH
I was honoured to be part of a little team, alongside with LVMH Chief Digital Officer Ian Rogers, tasked to define the new Hennessy brand experience strategies.
Added bonus, each work session took us in another part of the world. NY, HK,…
VOLKSWAGEN customer experience ecosystem
The brief was to re-design the entire Volkswagen customer journey. From an initial mobility need to choosing a car, to owning it and re-selling it.
A 5-year long customer journey that not only included all touchpoints, digital, dealerships, apps, in-car,… but also gave birth to a few pivotal new services.
The roadmap vision is now being implemented in France and serves as the European pilot – Very proud to have been a part of it.
VIEW CASE
CHLOÉ
Though I had worked with Japanese e-commerce and brand sites before, this was the first time I worked for a Japan Only site. A project rich with learnings on the specificities of Japanese Beauty customers and digital behaviours.
SPOTIFY
We were assigned by Spotify to look at their royalty calculations and payment process. Or when an exploding worldwide unicorn needs to integrate into a very fragmented industry that still has a physical music or Radio play mindset.
Our solutions needing to take into account both technical feasibilities but also navigate a political mine field.
it was definitely one of the most complex service design and research projects I have been a part off.
CHANEL Magazine
CHANEL has a print magasine they send out to their prefered customers. I was initially asked as a side note in a meeting to have a look at it from a digital perspective and see if I had any thoughts.
What we designed was a digital expression of the essence of the magazine, not a copy of the print layout. fully responsive and loaded with smooth scroll transition animations to immerse the reader in the content. It wasn't long before our digital version became the favorite of the customers.
Each issue, worked on all types of devices, from Desktop to smaller mobiles, and customised for a dozen markets and languages.
Dior beauty e-commerce
Launching DIOR beauty first brand experience e-commerce site.
CHANEL In-store
As CHANEL was launching a new type of beauty care product line we realised it wasn't easy for customers to understand how to integrate these new breed of products into their existing beauty routines.
So in this in-store app, we designed, customers would describe their morning and evening beauty routines by dragging and dropping various steps. And from there the app would recommend what product to use and when in the routines,
RACEFOX AI powered coaching
As a runner, Racefox AI was got me incredibly excited. But their sales were far from reflecting the true value of their offering. It became quickly apprarent that like for many new product categories, customers needed help to understand how to fit this AI powered coach into their existing training plan. So the site was built around helping all types of runners how they could benefit from Racefox AI. to improve performance or avoid injury.
Self Service Magasine
Exploring with Ezra Petronio what his iconic fashion and culture biannual magasine could become in a digital expression.
COACH NYC
Creating a series of campaign films for COACH NYC for Chinas crucial "Single's Day".
A truly intternational project : A Swede living in Paris get called by a US Company to shoot for China with a Spanish director and Blegium crew.
HERMÈS In-Store
The first project I did for Hermès was to work on the UX / service design for their future in-store iPad app; what role should it play in the customer/sales ambassador relationship, etc…
That first app became six! Each one tailored made to fit the specificities of each one of their product lines: Jewellery, leather goods, watches,…
When the UX / service design was done it was only natural to extend the project on to the UI of the products.
McDonalds France
The McDonalds France customer experience needed to be re-invented. Little by little the fragmented franchisee decision process had slowly moved the customer's experience into the background. We were therefore commissioned to audit and re-design it.
It should solve the practical needs of customers of course. For ex. allowing one parent to place an order, another parent to pick it up on the way back from work.
Use data (weather, location, previous purchases, actions,…) to anticipate what an individual customer might want at any given moment. Connecting to the app on a Saturday night shouldn't be the same as a Tuesday morning.
But it also needed to add joy. In France going to McD is special. it is the guilty pleasure, the place were the entire family eats with their hands, were teenagers spend hours talking,… The digital experience needed to be in synch with how people felt about mcD.
RED by Cartier
Keynoting for Cartier CEO’s shareholder's digital strategy presentation. A wonderful honour to share the RED strategic vision I had been in a part of defining and building during the previous years.
Giorgio Armani e-commerce
Working hand in hand with the US and French teams, under the benevolent eye of Giorgio Armani himself, to design a site to sell Armani in a way that resonated with its customers.
Cartier Wanders
A global content program aimed to engage customers on another level, particularly international customers. The need for such a program surfaced during the research and strategy project we lead. As much care is applied the content as the container. Enriching even further the experience.
Fryshuset's AI ChatBot
"The summer of AI" is how I refer to my summer working with google's AI conversational agent tool, DialogFlow, to build a chatbot for Fryshuset.
Using an intelligent chatbot was an easy choice to literally start a conversation with Millenials on how to empower them to change the world.
PRADA
A little site for the launch of PRADA's Candy kiss perfume. An opportunity to work with the highly respected Art Director Thomas Lenthal.
Cartier in-store PHYGITAL customer experience
Purchasing a wedding band and engagement ring is incredible important moment for the customers. But also from a brand perspective. Yet the Bridal customer experience could be improved.
As part of the new CX, we designed an interactive transparent display, placed over the products.
The display, transparent when not in use, would become opaque when touched. Helping customer get additional information about the products, the 4C, in an amazing way.
Originally intended only for the Japanese market, due to its success, a US version was made soon after.